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Research reports

Qualitative research into sponge flour

RHM has developed a new, soft flour that is specially designed for baking sponges. Sponge making is a sensitive area of baking for many housewives, therefore there isa reasonable volume market potential.The objectives of the research reported here...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 2, 1978
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Citation

, C. (1978a, January 02). Qualitative research into sponge flour. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-sponge-flour


Research reports

The appeal & potential of tyre wall design

This research was undertaken to make a preliminaryassessment of the appeal and potential of tyres withdesigned walls. The specific research objectives were: 1. To assess how motorists respond to the experimentaldesigns versus the standard designs;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1978
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Citation

, C. (1978a, January 01). The appeal & potential of tyre wall design . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-appeal-potential-of-tyre-wall-design-


Research reports

Qualitative research into the anthelmintic market amongst cattle farmes

The Wellcome Foundation Limited intends to launch a newAnthelmintic Drench named 'Systamex' in 1978.This drench is appropriate for both cattle and sheep andaccordingly, a number of advertising concepts have beendeveloped, some of which are more...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1977
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Citation

, C. (1977a, December 01). Qualitative research into the anthelmintic market amongst cattle farmes . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-anthelmintic-market-amongst-cattle-farmes-


Research reports

Creative qualitative research into female depilation and electric razors

The present research was designed to assist in understandingof these features of the UK market and, against thisbackground, to evaluate new electric razor designs and putforward suggestions for the optimum razor and case. Comparable qualitative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Creative qualitative research into female depilation and electric razors. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/creative-qualitative-research-into-female-depilation-and-electric-razors


Research reports

Easy tear dressing strip

Tear-Strip is a new product development inDressing Strips. It is in strip form and canbe torn by hand as required, instead of usingscissors, as with current plastic or fabricdressing strips.At this stage, a prototype product has beendeveloped...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Easy tear dressing strip . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/easy-tear-dressing-strip-


Research reports

Project Sparkle

Following Creative Research into Toothpastemotivations and attitudes (February 1977)eight concepts have been developed in illustratedconcept board. The general objectives of this stage of research wereto assess whether one or more of these product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Project Sparkle . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/project-sparkle-


Research papers

Research for financial and investment marketing decisions

In an attempt to contribute something to new product development and in accordance with the Congress theme of "Research for Decision Making" this paper concentrates on the use of research for innovation in financial and investment marketing, and...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Mervyn Flack
Company: Harris Interactive (Europe)
August 28, 1977
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Citation

Flack, M. (1977a, August 28). Research for financial and investment marketing decisions. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/research-for-financial-and-investment-marketing-decisions


Research reports

Dry mix dessert development

As part of the company's effort to maintaindominance in the Instant Desserts market, aprogram of New Product Development has beeninitiated to identify and progress new productopportunities for the status of market entry. Consumer qualitative research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Dry mix dessert development . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/dry-mix-dessert-development-


Research papers

Launching new financial services to consumers

The paper describes one approach used by several banking and insurance companies in the launching of profitable new financial products. Despite extensive research over the past decade, a number of unresolved questions in the banking and insurance...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: David Winton, Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
June 15, 1977
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Citation

Winton and Nelson (1977a, June 15). Launching new financial services to consumers. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/launching-new-financial-services-to-consumers